Bathrobe Day Brings Attention to Home Based Workers

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Bathrobe Day brings attention to home based workers

Bathrobe Day brings attention to home based workers. The workforce is shifting slowly towards more work at home jobs and businesses. For many years “work from home” meant that you werent’ working very hard, hence the bathrobe image.

To bring awareness to the growing number of work at home moms and dads and to remove the stereotypes that had developed around this lifestlyle, Bathrobe Day was established.

Bathrobe Day Brings Attention to Home Based Workers

 Small-business owners are hard at work, making their businesses thrive and grow, and many of them are doing it all from the comforts of home.

Today is “Doing Business in Your Bathrobe Day,” a day that celebrates home and Web-based business owners across the country. The observance was started nine years ago by the founders of, an online community for work-at-home moms and e-businesses.

Held on the second Monday in February, “Doing Business In Your Bathrobe Day” is about removing the stigma against home-based entrepreneurs, said Kristie Rimmele, co-founder and author of “I Love My Life: A Mom’s Guide to Working from Home,” a book that offers tips on how to manage financial information, build an effective business website, market effectively online and more.

“Working from home gives you the freedom to schedule your work around your life, rather than the other way around,” she said.

Ten years ago, less was known about the potential of online networking and businesses, she said. “Now, people are realizing the value,” said Rimmele.

Downturn led to shift

She said a big shift occurred after the economic downturn that started in 2008, culminating in a shift of employee priorities. With so many businesses downsizing and laying off employees, many people opted to start their own small companies, rather than face a shaky job market, Rimmele said.

In Killeen, Web-based businesses can be a good way for military spouses to earn extra income. Rimmele said businesses based online not only have the advantage of allowing a spouse to spend more time with the family, but such businesses are mobile and easily transferred from military duty station to duty station.

For Army spouse Sara Kowalski, having her own business meant being able to stay connected to her family. Kowalski is a consultant for Scentsy, a company that sells a wide variety of decorative, wickless candles.

Fits family’s schedule

For Kowalski, the biggest advantage of working from home is being able to build a work schedule that fits with her family schedule.

“I can build my business around my family,” she said. Her children also participate in the business, helping her mail products and build sample packages, while she networks with potential clients and sets up sales events.

Kowalski said the initial outlay for start-up costs involved $100 and a lot of self-motivation.

Rimmele said the first step to starting a home or Web-based business is to do a self-inventory.

“Take note of your gifts and talents,” she said. “What can you do that’s marketable and what do you enjoy doing. Is there a market for that?

Areas of concentration

Marketing and self-promotion are the areas that require some of the biggest concentrations for Web- and home-based businesses. Rimmele said home entrepreneurs must rely on strong word-of-mouth to market the business.

“When I started my first web design business, I told my immediate circle what I was doing,” she said. Word-of-mouth is a powerful business tool, she said, especially for a start-up entrepreneur on a shoestring budget.

“It takes a while before there’s an influx of income,” said Rimmele. “So you have to be very careful with your marketing dollars. You have to be your own marketing consultant, and learn to be savvy, to stretch those resources.”

“You need the support of people who believe in you, like family, friends or even a business coach,” she said. “Find that support system, and find people who believe in you and what you are doing.” “Don’t be afraid to try,” said Kowalski.

Millions of work at home moms and dads are overlooked when it comes to the job market. Many still believe them to be lazy or untrained. To read more of this original article by Rebecca Rose for the Killeen Daily Herald. Sign up for our newsletter for the latest on work at home jobs.

© Photographer Darren Green | Agency:

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